As gas prices fluctuate , the economic picture clouds and employees trade “ work from home ” for “ back to the office ,” the act of ridesharing could take on renewed importance in American life – and The Rideshare Company can answer the call . Dedicated to reducing single occupancy vehicles on the roads since the organization ’ s inception in the 1970s , The Rideshare Company is a 501 ( c )( 3 ) non-profit organization that provides ridesharing services and programs for corporations , government agencies and residential facilities . With a new CEO and new urgency for its mission , it is an organization that could reclaim the meaning of “ ridesharing ” in the American commute .